Hearty Supper

Hearty Supper is a stand-up paddle board (SUP) fitness blog that tracks the weight loss of a big guy. I was tasked with creating the identity and communicating the voice of a funny blog that is serious about SUP.

The result was a playful yet professional mark with a limited color palette that is reminiscent of bodies of water and sandy beaches.

 
Hello
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Photos by Erik Urdahl.