Nike+ Trial Zone
Bjorn's Tree Service started with a small crew and one pickup truck. Thirty years later, they are the #1 choice for commercial and residential tree service in the Pacific Northwest.
After three decades of juggling logos, Bjorn’s challenged me to unify their brand across all applications. The result was a bold logo that symbolizes their pride and humble beginnings. The limited color palette is representative of their Pacific Northwest roots.
Honors: Cannes Digital Craft/Experience Design Shortlist 2017.