Nike+ Trial Zone

Bjorn's Tree Service started with a small crew and one pickup truck. Thirty years later, they are the #1 choice for commercial and residential tree service in the Pacific Northwest.

After three decades of juggling logos, Bjorn’s challenged me to unify their brand across all applications. The result was a bold logo that symbolizes their pride and humble beginnings. The limited color palette is representative of their Pacific Northwest roots.

Honors: Cannes Digital Craft/Experience Design Shortlist 2017.

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Read more about Nike+ Trial Zone:

Architectural Digest   /   Business Insider   /   Engadget   /   Fool   /   GQ   /   Highsnobiety   /   Hypebeast   /   Vibe